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Schindehutte, M.

Rethinking Marketing: The Entrepreneurial Imperative

Pearson, London. Is Britain making the most of its industrial brands? Much has been made of these questions and the recent contracting out of nuclear energy to China.

The Silver Tsunami presents a market opportunity: Professor Wong Poh Kam

This is only one of several examples of recent contracting out of activity. Indeed most rail franchises are now foreign owned and most electricity providers are also from mainland Europe. The process of selling off much industry has been taking place in the UK for many years and it has now gone much further than merely selling off the family silver.

A Model of Strategic Entrepreneurship: The Construct and its Dimensions

Recently in the House of Commons mention was made of the time that has now arrived to sell the fixtures and fittings. Actions Shares. Embeds 0 No embeds. No notes for slide. Chapter 3 4 Re Thinking Marketing2 1. Marketing as an equal function Finance Production Marketing Human resources 4. The customer as the controlling function and marketing as the integrative function Customer Marketing Production Human Resources Finance 6.

Marketing Strategy. McGraw-Hill Companies. Rethinking Marketing. Schindehutte, M.

Rethinking Marketing The Entrepreneurial Imperative by Minet Schindehutte Information

The more you know, the smarter you grow. The smarter you grow, the stronger your voice.


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The study methods of the contact teaching course are specified in the study program annually. Course provides students with the understanding of the construct of entrepreneurial marketing and its theoretical origins at the marketing and entrepreneurship interface. Exploration will cover entrepreneurial, market and customer orientations of a firm behavior.

Students will study a full spectrum of marketing instruments that are especially suitable for entrepreneurial firms aiming for high growth and innovation yet faced by limited resources and industry dynamism. We explore the role of marketing in start-up firms. Invited business speakers and case studies will enlighten the recent innovative marketing approaches in practice.